Instagram – Case study: “How can I tailor the app to its core functions?”


written by Sophie Masure on April 13, 2014

“How can I tailor the app to its core functions?”

First of all, let’s have a look at the relation between Instagram app and its users:

Instagram - Case Study UX - Users & Instagram

Instagram – Case Study UX – Users & Instagram

Instagram - Case Study UX - Current flow

Instagram – Case Study UX – Current flow

Instagram - Case Study UX - Frequency vs Importance

Instagram – Case Study UX – Frequency vs Importance

With a simple visual UX tool as the “Frequency vs Importance” I can determine that taking a picture, applying filters and sharing a picture are the most important and frequent features on the Instagram app.

Faster capture mode

In the capture mode (when taking a photo or video), I applied more NUI (Natural User Interface) shortcuts as Instagram is an app used daily:

  • In order to trigger the camera mode the user needs to pull down.
  • To capture a video the user just needs to hold the record button (one short tap still capture a still picture).
  • To apply a filter the user just swipes from left to right to select a filter when he is capturing the picture or video – filter is applied in real-time on top of the actual camera view.
Instagram - Case Study UX - improvement - Capture mode

Instagram – Case Study UX – improvement – Capture mode

Cleaner feed

  • All the other features will be hidden behind the menu icon (translucide icon).
  • For a better user experience, the search bar will be moved out of the section it was hidden before and directly visible when the menu is open (user research showed that it was hard to find it).
  • For a faster readability while in view mode (feed of pictures), the author, comments and likes will be grouped under the picture.
Instagram - Case Study UX - improvement - View mode

Instagram – Case Study UX – improvement – View mode

 

Snap! Now I see what to improve!

Focusing on what the users really use on the app helps to decide what to improve first and even what to, sometimes, completely get rid of.


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