The Unlimited Magazine – Case study: “Oh Yeah, we need a harder, better, stronger identity !”


written by Sophie Masure on May 30, 2014

“Oh Yeah, we need a harder, better, stronger identity !”

After 2 issues with a temporary logo, The Unlimited magazine needed a more powerful identity to support their commitment in term of innovation in the iPad magazine domain.

Their challenge was also to have an identity that can be adapted on each article they show on the magazine.

The Unlimited - Cover sketch to define the identity

The Unlimited – Cover sketch to define the identity

The Unlimited - Quick wireframe-sketch to define some elements of the UI layout

The Unlimited – Quick wireframe-sketch to define some elements of the UI layout

The Unlimited – Different weights of the logo and monogram

The Unlimited – Different weights of the logo and monogram

The Unlimited – First article cover

The Unlimited – First article cover

BAM! The brand is now a character on its own on the magazine.

Ofir Kedmi

The new strong branding of “The Unlimited” allowed us to approach famous people with legitimity and get more interviews and exclusive stories.”

Ofir Kedmi

CEO and Co-Founder, The Unlimited Magazine

Playful. That’s the word to use when you see The Unlimited’s team using the identity and reinventing it on each issue in order to fusion with the theme of the issue.

The identity is really a lush box that contains all the beauty the team digs up for each issue. This new strong branding allowed them to approach famous people with legitimity and get more interviews and exclusive stories.

The magazine is growing fast and it is now the organizer of glamorous events like in October 2013 at the Museum of Sex.

In collaboration with Farid Chaouki, Creative Director at 18N.

 

The Unlimited - Business Cards

The Unlimited – Business Cards

The Unlimited - Sticker

The Unlimited – Sticker

The Unlimited - iPad magazine, Issue #4 "Volume"

The Unlimited – iPad magazine, Issue #4 “Volume”

The Unlimited - iPad magazine, Issue #5 "Sex sells"

The Unlimited – iPad magazine, Issue #5 “Sex sells”

The Unlimited – Museum of Sex (NYC) installation

The Unlimited – Museum of Sex (NYC) installation


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